Featured Work.
A selection of brand, digital, editorial and visual storytelling work.
Swan Song
Brand Identity | Art Direction | Merchandise
A playful identity inspired by the spirit of the Poconos, bringing a distinctive sense of place to a collection of vacation-inspired merchandise.
The identity pairs a custom swan mark with relaxed typography and a soft, lakeside-inspired palette, creating a brand that feels approachable, nostalgic, and distinctly rooted in the Poconos. The identity comes to life through a collection of location-inspired vacation merchandise.