I’m a creative leader, designer and brand strategist with 30+ years of experience turning ideas into work that connects, communicates and gets noticed.

Throughout my career, I’ve moved comfortably between the big picture and the details — shaping brands, developing campaigns, creating visual identities, designing presentations, producing video and finding the right way to tell a story. My experience spans corporate B2B, small business, nonprofit and video production, and that variety has shaped the way I approach creative work today.

Most recently, I served as Group Lead, Brand & Creative Services at iPipeline, leading creative initiatives across the organization while remaining very much hands-on. I worked across brand strategy, concept development, design and execution, partnering with teams and leadership to turn ideas, information and business needs into creative that was clear, engaging and effective.

That’s still one of my favorite parts of what I do: taking something complicated and making it feel simple. I like asking questions, finding the story, figuring out what matters most and translating that thinking into something people can see, understand and remember.